Level 9 Virtual
Brand Guidelines & Visual Identity
Brand Colors
Our color palette reflects professionalism, trust, and energy. Use these colors consistently across all materials.
Navy
HEX: #18416B
RGB: 24, 65, 107
Blue
HEX: #1373B5
RGB: 19, 115, 181
Gold
HEX: #FAC133
RGB: 250, 193, 51
Ink
HEX: #212121
RGB: 33, 33, 33
Color Usage
- Navy: Primary brand color for headers, backgrounds, and key elements
- Blue: Secondary color for links, buttons, and accents
- Gold: Accent color for highlights, CTAs, and emphasis
- Ink: Body text and dark mode elements
Logo Usage
Logo Versions
We provide multiple logo versions to accommodate different contexts:
- Full Logo (Horizontal): Use when space permits for maximum brand recognition
- Icon Only: Use in small spaces, favicons, or social media avatars
- Light Version: Use on dark backgrounds
- Dark Version: Use on light backgrounds
Clear Space
Maintain a minimum clear space around the logo equal to the height of the "9" in the logo. This ensures visibility and impact.
Logo Don'ts
✓ Do
- Use provided logo files
- Maintain aspect ratio
- Use appropriate version for background
- Ensure sufficient contrast
✗ Don't
- Stretch or distort the logo
- Change logo colors
- Add effects like shadows or gradients
- Place on busy backgrounds
Typography
Plus Jakarta Sans
Our primary typeface for all communications. Clean, modern, and highly readable.
Regular (400) - Body text and long-form content
Medium (500) - UI elements and labels
Semibold (600) - Subheadings and emphasis
Bold (700) - Headlines and CTAs
Extrabold (800) - Hero headlines
Fallback Fonts
When Plus Jakarta Sans is unavailable, use: Segoe UI, system-ui, sans-serif
Voice & Tone
- Professional: Knowledgeable and trustworthy
- Empowering: Helping businesses scale and succeed
- Direct: Clear, actionable communication
- Human: Warm and approachable, never robotic
Contact
For questions about brand usage or to request additional assets:
Email: press@level9virtual.com
Website: level9virtual.com