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Intermediate5-6 hoursSave 10+ hrs/week
Competitive Battle Cards
Arm your sales team to win against any competitor. This playbook creates systems for gathering competitive intelligence, organizing it into actionable battle cards, and keeping everything current as markets evolve.
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List all direct and indirect competitors by segment
Categorize by threat level: primary, secondary, emerging
Identify key differentiators and weaknesses for each
Document which competitors you win and lose against most
Pro Tips
- •Include non-traditional competitors (doing nothing, internal solutions)
- •Talk to sales to understand real-world competitive dynamics
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